In the modern business world, perception is everything. What people and other businesses think of your company will define your future, and set you on the path to success or, if your image is not up to par with best of the best in the field, inevitable failure. While established companies and world-wide brands can have an easier time maintaining their company’s image through the toughest of times – consider how Johnson&Johnson is still a multi-billion dollar corporation even after numerous lawsuits – smaller businesses can struggle in the overly competitive marketplace.
Separating yourself from the competition and presenting a trustworthy image to the public while at the same time establishing yourself as the authority in the industry is definitely a tough challenge, but it’s not impossible. Here are five surefire ways to boost your brand’s image.
Tidy Up Your Website and Create a User-Friendly Experience
First things first, your website has the biggest impact on your brand, which is why it requires a unique design. Rather than going for cookie-cutter solutions and templates people have seen a million times someplace else, you want to choose custom web design in order to truly stand out in the competitive arena. A unique approach to your website’s design will help you get your message across and integrate all of the features needed for a seamless user experience.
On that note, user experience is extremely important for every modern website, and you want your design to be transparent, easy to use, useful to the visitor, straightforward and clear, trustworthy, modern, and of course, it should wrap all of this up in a seamless browsing experience. For a finishing touch, consider how your website can become truly memorable and leave a deep emotional impression on your visitors. More often than not, this will require the creation of a unique, compelling brand identity.
Create a Unique Brand Identity
Branding is the life and soul of your company. Without it, you’re just another faceless corporation pushing its products towards its demographic with complete disregard for their emotions, problems, and needs. Needless to say, the modern customer does not tolerate intrusive brands whatsoever, so instead of being deemed as one yourself, you will need to create an appealing brand identity. To achieve this, focus on the following:
- Create a set of values the customer can relate to. Popular clichés such as “quality” or “innovation” have no place here, as these and similar traits are expected of a modern business. Instead, focus on values that are relevant to the 21st-century consumer. Stand up for something meaningful.
- Use these values as a foundation for all of your messages, stories, visuals, and most importantly, your brand’s unique tone of voice. In a sea of mediocrity and soulless brands, you want to stand out in every possible way, so make sure your tone of voice grabs the attention of the audience.
- Lastly, you should complete your brand’s identity with a unique set of visuals that stand out from the rest in the market. These visuals should be representative of your values and should follow your brand’s tone of voice, messages, and general vibe across the board.
Present a Professional Image to the World
It’s one thing to establish an emotional relationship with your demographic, but presenting a professional, trustworthy image to the world is a completely different beast you need to tackle carefully. Quite simply, people are amazingly apprehensive when it comes to businesses trying to take their money, which is why coming off as professional and reliable should be your top priority.
First impressions matter most here, and aside from having an amazing website, you also need to consolidate all of your offline customer support efforts under one roof by obtaining 1300 virtual business numbers that will help you create a professional image, help your customers reach you easily, and show the world you’re more than just any old small business. With an inbound number at your customer’s disposal, you can take customer experience to a whole new level.
Craft Stellar Content for Readers and Algorithms
Venturing back into the online realm, and you find yourself in need to tell the story of your brand and put your unique identity in front of the eyes and ears of your demographic. How do you do that? Well, for starters you will need to start up a blog page on your website where you will post stellar content people will want to read.
However, it’s not just about being an amazing storyteller, it’s also about appealing to everyone’s favorite search engine and its algorithms for top SERP rankings. In a nutshell, SEO-friendly content will put you on the online map, and compelling storytelling will make your content shareable, readable, and engaging. Now that you’re producing stellar content on a regular basis, it’s time to disseminate it across the social media networks.
Build Your Reputation Across Social Media Channels
In a world dominated by social media, it would be a crying shame if you didn’t try to reach a three-billion-strong online audience. Social media management is not just about signing up on every network out there – it’s about careful research and meticulous implementation.
Start by determining your most relevant SM channels and focus on creating content specifically for their type of demographic. You want your brand’s identity and tone of voice to remain consistent across all platforms, so stick to a strict posting schedule and craft your copy accordingly.
Companies that invest in their image from the get-go stand a much higher chance of piercing the veil of uncertainty and paving the road towards a prosperous future. With that in mind, be sure to implement these tactics in order to boost your brand’s image and build a name for yourself in the industry.