With the fast advancement of technology comes the age of digital marketing. A lot of businesses and brands know that SEO is essential for their business and that they will benefit significantly from their SEO work.
But What is SEO?
Search engine optimization or SEO, in short, rules that a website or blog owners can follow to optimize their websites and boost their search engine rankings.
Aside from this, it is one of the best ways to increase your website’s quality through better user experience, fast loading speed and many more.
SEO consists of stages, controls, and rules which is why it can also be seen as a framework.
Despite all these, most website owners don’t know what SEO can do for them. They don’t see much importance in it.
With the millions of users nowadays using search engines to look for solutions and answers to their problems and questions, SEO is becoming more and more essential in the digital marketing strategy of every business and brand.
Here are some reasons why SEO is essential for your business.
Organic Search is a lot Better than Other Sources of Website’s Traffic
Whether you admit it or not, organic search is the primary source of website traffic. It is one of the most critical factors in your business strategy. Thus, getting users to convert or engage.
A lot of marketers know that Google has more portion of the search market compared to its competitors like Bing, Yahoo, Baidu, DuckDuckGo, Yandex and many more.
However, that doesn’t mean that not all search engines do not contribute to the visibility of your brand. Technically, Google owns around 75% of the total search market. It’s where most users are and what most people use to look for what they need.
Despite this, it is not enough to completely ignore the other remaining 25%. These will also bring traffic.
As one of the most visited websites in the world, Google is also the most popular email provider around the globe. Today, it has around 1 billion users. This is beside YouTube being the second biggest search engine.
With people having easy access to the internet, Google is visited by thousands and millions of users in a day.
If your brand and business make use of Google and other search engines, you are sure to have high visibility. Did you know that high-quality websites and quality SEO takes brands there?
Aside from these, there are also blogger outreach quality process, social media marketing and many more that you can do.
SEO helps Build Credibility and Trust for Your Brand and Business
Create a strong foundation with SEO. How? Have a compelling user experience and a beautiful website that people can easily find when they search and use search engines. Brands that are credible and trustworthy are rewarded with top rankings from different search engines.
To establish authority in search engines like Yahoo and Google, here are some important factors to consider:
- Quality backlink profiles
- Optimized on-page contents and elements
- Machine-learning signals
- Positive user behavior
If you have successfully established authority, you do more for your brand compared to other optimizations. However, building authority doesn’t happen overnight. It is built and earned over time.
You need to have patience and put in the effort to establish an authority. Don’t forget to offer a quality service and product that will allow your customers to put their trust in your brand.
Good SEO Equals a Better User Experience
Great user experience is one of the best things that will contribute to maximizing visibility and good organic ranking.
Google can interpret an excellent and positive user experience which affects the success of a website. Customers always know what they are looking for and what they want. If they cannot find it, a problem will occur, and your performance will suffer.
With the way Google can answer search queries shows how Google has improved in offering the needed data. This way, it provides users with the information they need in just a few clicks, quick and easy.
A quality SEO incorporates better user experience and helps in boosting your business and brand’s favor.
SEO Affects the User’s Buying Cycle
When it comes to a person’s purchase cycle, customers often do their research. People, nowadays, can take advantage of the internet to research about brands and businesses selling the goods and services they are looking for.
When you use the right SEO techniques, you are impacting every user’s buying cycle in a good way when done the right way You can relay your services, products and convince customers to buy from you.
For high conversion, your brand should be visible to your target audience. Doing the right local SEO increases the visibility of your business and helps your customers find the correct answers to their questions by providing them answers.
SEO is Cheap
SEO is not free, that’s a fact. It costs money. However, it is cheap compared to the payoff that your business will reap once you have implemented the right SEO tactics.
Before you start racking your brain, you should know that SEO is not considered a marketing cost but a business investment. A proper SEO implementation will do better for your brand for the years to come. With the more attention you give your business’ SEO, the more you will reap.
It Helps You Win Clicks
Yes. It is no secret that if your website is not on the search engine’s page 1, you’re more likely not doing great with your SEO tactics.
The study has shown that the first three positions shown on every organic search ranking have a minimum of 40% CTR. On the other hand, as much as 30% on Page 1 and two will not get any clicks.
So what do these mean? If you are not seen on page 1 of SERPs, you need to be to get more traffic and sales.
All in all, having a quality SEO for your business will benefit your brand in the long term. If you want to increase your visibility and web presence, this is a technique you need to know.