{"id":1042,"date":"2017-09-14T11:47:53","date_gmt":"2017-09-14T11:47:53","guid":{"rendered":"http:\/\/www.kreativewebtech.com\/blog\/?p=1042"},"modified":"2017-10-10T08:39:11","modified_gmt":"2017-10-10T08:39:11","slug":"7-seo-tips-for-an-e-commerce-site","status":"publish","type":"post","link":"https:\/\/www.kreativewebtech.com\/blog\/7-seo-tips-for-an-e-commerce-site\/","title":{"rendered":"7 SEO Tips for an E-Commerce Site"},"content":{"rendered":"<p>The biggest myth in the e-commerce world is\u00a0<em><strong>\u2018Build the store and the customers will come\u2019<\/strong><\/em>.\u00a0 But this has never been the truth.<br \/>\nThe location of the websites and online stores on the digital highway is no way analogous to the high street in real everyday life.\u00a0 In fact, brick-and-mortar stores often open up in busy areas where a crowd of customers already gathers like a shopping mall or passes through like a high street.<\/p>\n<p><a href=\"http:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/checkout.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1073 size-full\" src=\"http:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/checkout.png\" alt=\"checkout\" width=\"798\" height=\"459\" srcset=\"https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/checkout.png 798w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/checkout-300x173.png 300w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/checkout-768x442.png 768w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/checkout-254x146.png 254w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/checkout-50x29.png 50w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/checkout-139x80.png 139w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/a><\/p>\n<p>Online, there is no high street and in fact shops or websites are actually located like in an \u2018alley\u2019. A customer will only enter the alley if he knows that there is something interesting that he or she needs inside the alley.\u00a0 This means that the success of the online store when it comes to attracting new customers hinges only on the visibility of the online store in the SERPs.<\/p>\n<p>One of the most <a href=\"http:\/\/www.curmimarketing.com\/seo-frequently-asked-questions\/\" target=\"_blank\">frequently asked questions in SEO<\/a> is the time frame. How long does it take to see SEO results? At the end of the day, the business owner\u2019s main priority is ROI on investment. ROI on SEO takes time to materialize, depending on many different factors including the strength of the competition on page one in SEO terms, the age of a website, how aggressive is the link building strategy just to name a few.<\/p>\n<p>If you\u2019re a big brand, already known to the world or you\u2019re opening a store to migrate your current customers online then you\u2019re dealing with a segment that already knows you, and most probably need little prompting to transfer their relationship with you to the online dimension.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/commercial-impact.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1074\" src=\"http:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/commercial-impact.png\" alt=\"commercial impact\" width=\"798\" height=\"459\" srcset=\"https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/commercial-impact.png 798w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/commercial-impact-300x173.png 300w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/commercial-impact-768x442.png 768w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/commercial-impact-254x146.png 254w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/commercial-impact-50x29.png 50w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/commercial-impact-139x80.png 139w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/a><\/p>\n<p>However, if you\u2019re a relatively new venture and the main focus is on new customer acquisition\u00a0than\u00a0relying on sensible SEO tips is essential. According to a recent case study by\u00a0<a href=\"https:\/\/www.gotchseo.com\/seo-case-study\/\" target=\"_blank\">gotchseo.com<\/a>, search engine optimization efforts have increased their\u00a0client&#8217;s\u00a0health care tech store by 141%. \u00a0Indeed, your store can only survive, thrive and grow once your SEO exercise has factored most of the points below.<\/p>\n<h3>\u00a0<strong>Proper keyword research<\/strong><\/h3>\n<p>Proper keyword research is the fulcrum of online success.\u00a0\u00a0 This is a task that needs to be done right at the beginning of the exercise and not simply as an afterthought when the company\u2019s online store is ready to be launched and the search engine experts are brought in.\u00a0 Identifying the keywords which your customers and potential customers will use to search on the major search engines is essential.\u00a0\u00a0 For example, if you\u2019re selling jackets and outerwear, you need to start off by going to Google and typing in the search box what a typical customer will type.\u00a0 As you type, notice the suggestions that Google brings up. These, along with the suggestions that Google lists at the bottom of the SERPs are a very valid indication of the major searches related to the topic in question.<\/p>\n<p>Don\u2019t stop there however and the next task is identifying special niches and the respective number of monthly searches for each keyword. In this way, you will start to identify which are the keywords that are more valuable.\u00a0 This exercise needs to be tied with understanding the competition for the said keyword.\u00a0 If there is a strong competition, achieving a good ranking for the keyword will be a challenge and thus one should not overlook the low-hanging fruit like long-tailed key phrases and the less competitive key phrases.<\/p>\n<h3>\u00a0<strong>Competitor Analysis<\/strong><\/h3>\n<p>No one opens a store without checking out the competitors.\u00a0 When it comes to online, you might discover that you have competitors on the other side of the globe that\u00a0is\u00a0going after the same niches.\u00a0\u00a0 When conducting an investigation about competitors, try to think in a multi-faceted way and cover aspects like who is the closest competitor and who is the industry leader.\u00a0 Keeping track of the industry leader is essential so that you are aware of trends and following you closest competitor is needed for every day and tactical decisions. \u00a0An online tool called\u00a0<a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">Semrush<\/a>\u00a0will help you reverse engineer your competitor&#8217;s website and find out important data like how many visitors they have to their website, which keyword phrases they are ranking for and the search volume of those phrases.<\/p>\n<p><a href=\"http:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/competitor-analysis.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1076\" src=\"http:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/competitor-analysis.png\" alt=\"competitor analysis\" width=\"750\" height=\"453\" srcset=\"https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/competitor-analysis.png 750w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/competitor-analysis-300x181.png 300w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/competitor-analysis-242x146.png 242w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/competitor-analysis-50x30.png 50w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/competitor-analysis-564x341.png 564w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/competitor-analysis-132x80.png 132w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>One needs to study the pricing\u00a0of the products, promotions, shipping and delivery fees and services along with product bundling, product presentation including information about the product, photos, ratings and reviews of the products.\u00a0 Customer relationship management and loyalty schemes should also be noted as ultimately the customer is always looking for getting the best value for his hard-earned money.<\/p>\n<h3><strong>\u00a0Content Marketing<\/strong><\/h3>\n<p>Once the keywords are identified, it is important to ensure that your content creators are very familiar with them. For example, if you are selling online courses and you discover that the preferred term used in search engines is classes and not courses, then it is important that the content creators are aware of this phenomenon. \u00a0 Likewise, the content creators need to be aware of the jargon,\u00a0terms, and lingo of a particular industry, be it technology, fashion, household goods or anything else.<\/p>\n<p>A bigger challenge lies when the e-commerce site will be multilingual because the content creators need to be well versed how native speakers refer to the products or services in question.\u00a0\u00a0 Not all pages are created equal and it is essential to give due diligence to content in order to optimize it both for human consumption and search engine rankings.<\/p>\n<h3><strong>\u00a0Search Engine Paid Marketing<\/strong><\/h3>\n<p><a href=\"https:\/\/adwords.google.com\/home\/\" target=\"_blank\">Search Engine paid marketing<\/a>\u00a0(PPC) is an essential ingredient if one wants to start generating sales right away. Organic search engine work takes several weeks if not months to get a website ranking, depending on the competition, so if one wants to kick off generating online sales, paid search engine marketing cannot be overlooked.\u00a0 One can create campaigns that are focused on sales or those that focus on creating brand awareness.\u00a0\u00a0 For example, if one wants to start selling \u2018formal jackets\u2019, one needs to investigate what is the cost of that specific ad word per click or per impression and how effective it is bound to be. You can use tools like\u00a0<a href=\"https:\/\/www.spyfu.com\/\" target=\"_blank\">spyfu<\/a>\u00a0to find out the list of keywords your competition are going after and for how long they have been paying for those keywords. The higher the KEI (keyword effectiveness index) the better chance you have of making a good ROI from those keywords.<\/p>\n<p>Naturally, the site has to be ready to welcome and appeal to the visitor who has just jumped from the search engine sponsored result to the website.\u00a0\u00a0\u00a0\u00a0 One should have a set of ad words associated with different products but also focus on having ad words associated with specific periods, holidays or events.<\/p>\n<p>Content engaging content increases the chances of <a href=\"https:\/\/www.emoneyindeed.com\/10-best-content-ideas-to-make-article-viral\/\" target=\"_blank\">an article going viral<\/a>. Case studies, personal experience stories, exclusive interviews and reviews, controversial news and product reviews are all content ideas for websites that have a better chance of going viral and attracting a huge following. This will also help with link building which we will talk about next.<\/p>\n<h3>\u00a0<strong>Link Building<\/strong><\/h3>\n<p>Ranking of a website depends on several factors but search engines give special importance to the number of other websites that are\u00a0back-linking\u00a0to a store.\u00a0 There are several link building methods and terminology. White hat link building is generally referring to guest posting, broken link building, and roundups. Grey hat link building refers mainly to PBN (<a href=\"https:\/\/nichesiteproject.com\/private-blog-networks\/\" target=\"_blank\">private blog network<\/a>) Finally, there is Black hat SEO which is pure spam, using tools like GSA. These backlinks are essentially like votes or endorsements and thus the more one has, the better the ranking is bound to be.<\/p>\n<p>Backlinks from websites with a\u00a0<a href=\"http:\/\/backlinko.com\/seo-strategy\" target=\"_blank\">higher authority<\/a>\u00a0boost the ranking a bit further. \u00a0As a starting point, one needs to monitor the number of links the store and its competitors have and then delve further on how to acquire more legitimate links.\u00a0 Online stores often nurture relationships with influencers or bloggers who willingly mention the store and provide backlinks to them.<\/p>\n<p><strong>\u00a0Mobile Responsive<\/strong><\/p>\n<p>Mobile search index has now become the primary google index. Creating a mobile responsive online store is not essential to serve those customers who are making purchases from their mobile devices but it is also an element that helps in ranking.\u00a0 It is widely known that Google will penalize sites that are not mobile responsive so after all the effort this element cannot be left aside.<\/p>\n<p><strong>Speed of Site<\/strong><\/p>\n<p>Finally, the speed of the site is a make-or-break essential. An online store that takes too long to download will result in a higher bounce rate as few visitors have the patience to wait in front of a screen that takes too long to load.\u00a0\u00a0 A slow site can mean that you\u2019re bleeding from the point of entry which actually should be the page from which you provide a holding stance to keep your visitors on the site until they have made a purchase.<\/p>\n<p><a href=\"http:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/speed-is-critical.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1075\" src=\"http:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/speed-is-critical.png\" alt=\"speed is critical\" width=\"798\" height=\"348\" srcset=\"https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/speed-is-critical.png 798w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/speed-is-critical-300x131.png 300w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/speed-is-critical-768x335.png 768w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/speed-is-critical-260x113.png 260w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/speed-is-critical-50x22.png 50w, https:\/\/www.kreativewebtech.com\/blog\/wp-content\/uploads\/2017\/09\/speed-is-critical-155x68.png 155w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/a><\/p>\n<p>SEO can bring people to a site but it cannot make them buy.\u00a0 Ultimately the offer on the online store, the quality, the brand along with past experiences will all impact how much a customer will trust the site.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The biggest myth in the e-commerce world is\u00a0\u2018Build the store and the customers will come\u2019.\u00a0 But this has never been the truth. The location of the websites and online stores on the digital highway&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[99,2,97],"tags":[],"class_list":["post-1042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-contributors","category-seo","category-tips-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 SEO Tips for an E-Commerce Site - Blog Kreative Web Tech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kreativewebtech.com\/blog\/7-seo-tips-for-an-e-commerce-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 SEO Tips for an E-Commerce Site - Blog Kreative Web Tech\" \/>\n<meta property=\"og:description\" content=\"The biggest myth in the e-commerce world is\u00a0\u2018Build the store and the customers will come\u2019.\u00a0 But this has never been the truth. 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