Smart marketers constantly tinker with their segmentation strategy, working tediously to ensure this site that the right message is reaching the right people at the right time. With the rise of so many platforms across the vast social media landscape, this has never been more important—or more challenging. The opportunity certainly is ripe for reaching new audiences, but to do so, you first need to understand where certain groups are clustering.

Manika Saha
Manika Saha
Manika is SEO and SMM executive @kreativewebtech from 2013. Twitter LinkedIn
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